Updates to The Tea on THC Campaign

1 minute read by Initium Health | January 28, 2025

 

Initium Health acknowledges the recent concerns and feedback raised regarding the representation choices and images in our The Tea on THC campaign materials. Although we used the same images to represent multiple races, we understand how these evoked historical misrepresentations and we regret the pain it has caused. We recognize the importance of ensuring that our work is sensitive to the communities we serve, and we are committed to ensuring we receive feedback from a wide range of voices as part of this ongoing public awareness campaign and its next steps. We will collaborate more closely with Colorado School of Public Health to establish a more thorough review process for all campaign materials. Initium Health remains unwavering in our mission to promote human health and wellbeing, rooted in the scientific rigors that are expected in our work. We are taking this experience as an opportunity to learn and evolve in our efforts within the communities we work to support.

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